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About The Non-Profit Marketing RoadMap Live Workshop

When: Thursday, January 19, 2023

Time: 10:00 AM - 4:00 PM

Where: The Oakland Center, Oakland, CA

Cost: $395 Early Bird (until December 31, 2022), then $495

This event, The Non-Profit Marketing RoadMap Live Workshop is designed to help you create a actionable marketing strategy for your organization that can be implemented immediately. By the conclusion of this one-day workshop, you will have a real, working marketing strategy. You will have a stronger understanding of who you serve, how to best meet their needs, while simultaneously meeting the needs of your organization.

If you have experienced any frustration or confusion around how to use marketing for strategic planning or events, you will leave this session feeling inspired, empowered and ready to make an impact.

Please note space is limited to 25.


Part One:

What makes a good Marketing & PR Strategy?

Knowing the difference between Marketing and Public Relations (yes, there is a difference)

Building the Executive Summary

Clarifying Goals

Part Two:

SWOT Analysis

How to Research effectively

Gathering Data and using it!

Online and Offline Marketing Strategies

Part Three:

Public Relations 101

Building out your organization’s Marketing & PR Strategy


This workshop is ideal for non-profit, small business, community, and grass roots organizations.


How long is the workshop?

The Non-Profit Marketing RoadMap Workshop is a 6-hour workshop; 10:00 AM – 4:00 PM.

Will lunch be provided?

Yes! A catered boxed lunch will be provided. Attendees will receive a lunch option menu prior to the event.

Will a sample strategy be provided?

The goal of the workshop is to help you create your Marketing & PR Strategy in real time. A blank template will be provided for building your strategy during the workshop.

Where will the workshop take place?

The workshop will take place at The Oakland Center in Oakland, CA. All attendees will receive the location upon registration.